Technical SEO & Website Performance

Crawling, indexing, sitemaps, canonicals, structured data and Core Web Vitals, explained with practical steps.

Site structure tree diagram representing an XML sitemap

XML Sitemaps and robots.txt: A Practical Guide for Beginners

Technical SEO & Website Performance / Shubham Saindane

What XML sitemaps and robots.txt files do, what they do not do, how to check them on a WordPress site, and the common mistakes that stop important pages from being found or indexed.

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Connected nodes illustrating how search engines discover and link web pages

How Search Engines Crawl, Index and Rank Pages

Technical SEO & Website Performance / Shubham Saindane

A plain-English guide to the three stages of search: how crawlers discover pages, how pages are processed and indexed, and how results are selected, with practical checks you can run on your own website.

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